BENEFITS OF STATIONERY BRANDING
Corporate stationery is a common item branded by companies. It includes placing your brand name, logo, tagline and other symbols on notepads, letter heads, envelopes and business cards. Usually customised to denote the identity of the business.
Although the process is a subtle way to promote your brand and establish a professional image; branding your name or logo on stationery helps separate the more detail orientated companies from those that overlook the minor aspects of the business. It’s a small thing that will boost your business in a way that you wouldn't believe.
With the internet, television, and all other forms of technology, branded stationery is one aspect of marketing that many business owners forget to include in their plans. But any placement of your brand name or logo to be seen; means another potential customer or client.
Below are some of the benefits of stationery branding
- Acts as a Marketing Tool.
Every time the customer uses that branded pen or comes across that business item that’s branded, they will think of you and your business.
This goes beyond just the individual who you will be giving it to. Friends may borrow the pen or see the paper. Customers may recommend you to their friends and or hand out business cards you gave them. Strangers also come across branded stationery left behind.
- Useful For Networking
Whenever companies attend business fairs, networking events and conferences where they are required to have stands for their businesses, branded stationery is the first thing people will see. Business cards for instance, are absolutely essential as that’s what potential new clients take home with them to consider your services. Issuing free branded pens would also go a long way for remembrance.
Stationery branding is a relatively cheaper way of marketing compared to other forms of advertising such as; billboards, television marketing through adverts and running large scale campaign adverts. It’s also a cheap way to make customers feel appreciated and valued as it shows attention to detail and professionalism.
In conclusion businesses should consider stationery branding as it creates an enormous impact with proper elements featured on its business stationery.