FACTORS TO CONSIDER WHEN CHOOSING SIGNAGE FOR YOUR BUSINESS

Signage is a creative product that is very critical to marketing your business. It performs several functions but most importantly, it is your silent salesperson. Business sings usually embodying a particular color theme, font, design, and marketing message. And from the conception to the installation of the signage, some factors must be addressed;

1.    Environment

Your physical space should be one of your first considerations when implementing a signage. You should be asking yourself: "where and how do I want my message delivered?" It will help you to determine the types of signage you’ll need.

The environment the display is installed in should also be considered. How is the lighting? Will the display be indoors or outdoors? Do you need more than one display to get your message across? All of these details will help you plot out exactly where and how your signage will be used.

2.    Have A Theme

Everything from the message to the font and the color choice should be based on a well-thought-out theme. Not only should the signage have a color scheme that makes it noticeable, but the font should be legible, and the message layout done in a manner that allows for a quick read and comprehension.

3.    Size And Design

Opting for signage is all about business branding and marketing; therefore, the sign should send the right information and make the right impression. If the signage is too large or too small or even not clear, then it will be a pointless investment. The size should be based on its placement. For instance, a sign that will go up at a road junction on a slow street can be small, but the same size will not work for something that is to be put on a building located adjacent to a busy highway; this should be big and done in vivid colors and fonts.

4.    Type Of Sign

The sign you want to be created for your business should reflect the company’s and industry’s culture. It also should deliver on its primary objective, that of having maximum visibility to advertise and market the business. As such, the type of signage you settle for will influence the level of visibility to benefit from using the sign.

For instance, a wall sign placed on the company’s building will help establish a clear link between it and the business.

5.    Permits And Restrictions

As you decide which signage to pick for your company, keep in mind that most states, cities, and towns have regulations in place that govern the type and size of signage businesses can use. Find out if picking a business signage will be a process that requires you to secure a permit approval.

Also find out if there are any local signage zoning guidelines and restrictions set by the local municipalities or authorities.

Therefore, generally be familiar with any municipal codes regarding the signage size, design, message and placement and use this information to make an informed choice.