IMPORTANCE OF SIGNAGE FOR YOUR BUSINESS

An original, engaging sign can help your business standout from your competition.

Below are some of the pros’ of having signage as a form of branding for a business.

1.    Useful in reinforcing the brand

Well designed and catchy signs draw attention to your place of business and helps distinguish it from other businesses. This will make your company increase your brand exposure and the chances of new customer acquisition and repeated business.

The more exposure your brand has, the better customers will be able to recall your unique offerings. And they’ll know exactly where to go when the need for your products or services arise.

2.    Versatile form of advertising

Signs can also be effective for off-premises use. Strategically placed signs can express the intended message to passing motorists. Signage mounted on buildings or attached to the wall of a business can be useful in areas where pedestrians frequently go about their day, such as busy main roads or a shopping center.

3.    Cost Effective

For companies that have limited marketing budget, signage is a good option. Refreshing your marketing message is a repeated expense that’s often costly. But for a one-time only cost, different types of signage offer limitless possibilities for quick and easy message changes.

4.    Mode of Communication

Signs act as a medium of communication between customers and the retailer. Good signage conveys the intended message about a particular brand. When well put in place, they go a long way in influencing the customer’s buying decision. A single glance at your signage helps the customer to decide whether he has to step into the store or not.

5.    Promotional Purposes

Signs help convey short, concise bits of promotional information that can generate additional sales. A sign that tells about a special sale being run, may for instance entice people to stop in on impulse and make a purchase.

It is key to note that when putting up a signage ensure not to block the entrance of the store and don’t put too much information on the signboard. Also, ensure the name of the store is written in bold or in a different font to create the desired impact. Basically, keep the signage simple but informative!